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Apr 27

Marketing

Marketing

Trust Is Critical When You Date, Bungee Jump and Sell Online, KickScore Research Shows
Original article at Smallbiz Technology
By Ramon Ray

We all know how important trust is.

Some guy in a clean uniform and a firm handshake approaches you, you feel pretty good. Some creep in a sloppy uniform, tangled hair and blood dripping from a meat knife makes you cringe.

Your web site is no different.

When customers or prospective customers visit your web site they want to feel that they can trust what they are buying (or even just reading) from your web site. The more information you have online about your business the more comfortable shoppers will feel in buying from you. If you are not a brand (an already trusted brand) like Amazon.com, WalMart or some other retailer. You will need to do a LOT to build trust, with each mouse click, with new visitors.

KikScore, a service which provides a reputation score to web sites, in a recent survey, found the following insight from the survey:

With the substantial increase over the last few years in online shopping, consumers have become aware of the constant threat of hackers, scammers, and identity thieves that operate online. Now consumers are increasingly searching for and hiring local service businesses such as contractors, lawyers, plumbers and landscapers. These shoppers and consumers that perform local searches raise growing concerns about the trustworthiness of the businesses that they find online. Increasingly, if shoppers and browsers visit a website and feel that it is not trustworthy, consumers will simply leave and go to another website. According to findings from the KikScore survey, the fear of being defrauded or being a victim of an online scam has led more than 90 percent of consumers that shop online not to complete a transaction.

Shoppers and Browsers Want More Information About Small Businesses

Consumers are increasingly demanding to have access to more information relating to who they are about to buy from or hire. Shoppers and local seachers, now more than ever, seek information about the reputation of an online business, the management team and their track records. These are just some of the key findings in the KikScore Online Trust Survey about shoppers newfound demand for reputational information and tools that provide greater transparency behind a business:

Over 60 percent of website visitors are more likely to buy from a small business website that posts information and details about the management and owners.
87 percent of consumers feel safer buying from websites that feature information about the business behind the website and its financial track record.
More than 90 percent of website visitors that perform local searches are more willing to trust a service business that posts information on their website about their business history and track record.
85 percent of consumers who conduct local searches would be more willing to hire a small business service provider if the business’ website had a trust seal that displays reputational information about the business and management team behind the website.

The Surveys Implications: Small Businesses that Provide Reputational Information Will Sell More

As small businesses operate, sell and serve during the holiday season and beyond, they need to understand the shifting trend to consumers seeking information about online businesses. Therefore, online businesses that provide this reputation information will have a leg up on their competition whether consumers find their websites through local search or other channels. Raj Malik, CEO and Co-Founder of KikScore, said, Small businesses can win the battle of online trust by being more transparent. The path to do so is by displaying more information on a website namely about the business itself along with information about the reputation and track records of the business owners. KikScores recommendation to address this new trend is for small businesses to display information to website visitors about the following items:

Management information for the small business;
Financial history of the business and the managers;
Location information for the business;
Website history and security details;
Information about privacy, customer service, return and other polices;
Actual customer feedback about the small business and services; and
Certifications and awards for the business and management.

The Surveys baseline findings is that an asymmetry of information exists between website visitors and online small businesses. Therefore small businesses that take the actionable steps outlined in the report and utilize the correct tools can directly address this asymmetry that exists with shoppers and local searchers that are seeking products and services online. Small businesses that display important reputational information to website visitors will find themselves conveying a sense of trustworthiness and credibility online which will help yield greater conversions as well.

Community
And here is a community that allows you to grow and for information gathering for people who think outside the box. You will gain valuable information on marketing.

Marketing can happen for you, if you are motivated. Now, this marketing community that is where you can work and gather as much information that you need to succeed. The community name is Tomorrows Home Business Social Community and is located at this address http://tomorrowshomebusiness.ning.com.

In this marketing community, the business entrepreneur will be able to read blogs and watch videos for business, or just for pleasure. With a few RSS feeds coming to the main page, the entrepreneur can even stay informed of what is happening in marketing and around the world. There is something here in this community for everyone.

Groups like the Maniac Marketers come in and post their blogs in the community, giving valuable information for their Health and Wellness businesses. If you would rather watch videos of the TriVita videos, you can do that, too. Or if you just want to hang out and relax, you can do that, too! There are many music videos like Johnny Cash, Waylon Jennings, Pink Floyd, Eric Clapton, and Seasick Steve! Or if you want to learn about handcrafts or see the equally oldest Ford antique car, a 1903 Model A Ford, you can do that, too! Or maybe you need an inspirational video clip! There are many choices of inspirational clips, such as Al Pacinos locker room speech in Any Given Sunday, or Mel Gibson as William Wallace motivating the Scottish men men before battle in Braveheart; or Sylvester Stalone as Rocky and how he motivates himself in the boxing ring, or even his inspirational conversation with his son, and who can forget those chants for Rudy in the movie Rudy!

When you become a member of Tomorrow’s Home Business Social Community, there is a profile created just for you. You can use the standard set-up on your page. Or you can be as creative as you want to be. For an example check out my profile page at Terry Allisons Profile Page. I use my profile page as a dream-building tool. I have always wanted a Harley-Davidson motorcycle. I have learned to keep this dream in front of me.

A marketing community for people wanting to find out more information on how to market their own work at home business.

Posted by
Terry L. Allison, Sr., #13134349 1 Star
Independent TriVita Affiliate Member
Skype: allisonmarketinggroup
Phone: 859-858-9246
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